Creating a Twitter account for your business is the same process as creating a personal account. But doing an extra few steps will help put your profile in front of more of the right people.
So, I’ll be taking you through a step by step process to create your businesses Twitter account.
Input your details, preferably your business email address and you’ll then have to verify your account by having a text message sent to your mobile.
Choose your username
This is a crucial step for businesses as you want to make sure the username you choose is relevant to your business and fingers crossed includes your business name. But as we all know, Twitter has millions of handles associated with different people and businesses so check the availability of your chosen username.
For our Twitter handle we wanted to make sure that it included our product name but @handle was already taken, so we had to get creative and went for @get_handle.
Make your profile relevant to your customers
Next, Twitter will ask what you’re interested in. Here you will want to input keywords and hashtags that relate to your business, customers, product or service.
For example, we chose keywords relating to small businesses, website, social media, feedback, finances and credit for Handle. This helps Twitter find you relevant users to get you started.
Follow some influential people
Gaining influential followers is a great way to push your possible follower reach but you want to make sure that these users are correct for your business. If you’re a clothing store you’ll want to follow people who would wear your clothes. If you’re a public speaker you want to follow thought leaders in your area of expertise.
And as Handle, we follow small business industry experts, thought leaders and business owners.
Optimise your profile
To make sure that the people you want to see your Twitter profile actually see it, you need to take a few steps. Firstly, make sure your description is optimised to your customers. Include keywords and a couple of hashtags if you wish.
Secondly, make sure you have a link to your website on your profile. This will allow those people who visit your profile to quickly and easily get to your website.
Finally set your location, this will let potential customers know where you're based, whether you're regional based or spread across the UK or the world.
Stand out from the crowd
The very last step that you’ll need to do is to add a profile picture as no one trusts an egg. This needs to be something that customers and potential customers will easily recognise and associate with your business.
Then set your cover image. Cover images can work in multiple ways:
- Advertise a new product release, service or contact information.
- Create awareness of upcoming events, promotions or stores.
- Cement your brand image
That’s all you need to do to set up your business Twitter account. Now you’re ready to connect your Twitter account to your Handle social report.
All you need to do is type in your Twitter handle, for example ours is @get_handle, and then Handle will do all the hard work and fill your report with all of your Twitter data.
If you need any help with setting up your social report or activating Twitter and Facebook you can get in touch with us at [email protected].