Social media is a huge part of any businesses digital profile. Creating the right social strategy for your business is a large factor in how well your customers, potential customers and wider community react to your business.
Using social channels correctly will help you spread the awareness of your business, gain the trust of new customers and build a solid customer foundation and contact base online.
Throughout this post, you will be able to see how to make the most of your social report to track your progress.
If you have a specific thought in mind about your social strategy, use the links below to jump to a section.
- Boost your follower strength
- Maximise your update frequency
- Enhance engagement
- Keep implementing actions
- Check your outcomes & validate your work
1. Boost your follower strength
Having a good number of followers makes it easier for your business to reach possible customers, suppliers, employees and investors.
However, a huge volume of followers means nothing if they aren’t relevant to your business or in your target market. These followers aren’t going to move the dial for your customer acquisition activity.
Use your follower ratio and number of likes to assess the quality of your social media followers, how many followers they have, how active they are and whether they engage with your content. You can use free tools like Crowdfire to quickly identify target accounts to connect with and topics of conversation that you should be involved in to reach your ideal audience.
2. Maximise your update frequency
Frequently updating your social media channels is a great way to let your customers know about your business, product launches, events and generally increases the opportunity for your followers to engage with you and expand your reach. When viewing your update frequency score, you should consider how many times you post on your channels per day to keep your audience engaged. The more your post, the more likely you are to gain engagement resulting in further reach and gaining more followers. Using scheduling tools like Hootsuite or Buffer is a great way to help automate your posts, saving you time.
3. Enhance engagement
If your engagement score needs improving focus on interacting with your followers. When users retweet or like your posts you gain compound reach beyond just your own initial following.
Driving engagement is the biggest challenge when thinking about your social strategy but assuming you have used your follower strength score to ensure your audience is relevant and active and you are scheduling regular posts your engagement metrics should start to follow and your reach begins growing exponentially.
Driving engagement is very much a case of trial and error. You know your audience and you know the key challenges they face so address those concerns. Don’t be focused on selling, introduce your product or service either when it’s asked for or when a user has stated they have a problem you can solve. Closely monitor your activity and understand what delivers the most interest and engagement from your audience and try to replicate and improve on that type of activity. The general rules for engaging content are to be genuinely helpful and relevant, have an opinion or be amusing. Preferably all three.
4. Keep implementing actions
Handle provides you with a personalised action plan for each metric so that you can improve the weaker areas of your social strategy and maintain those that are strong.
Once you have undertaken these actions, the noted button can be clicked to show that you have completed that particular action. When your report refreshes you will be able to see how these actions have affected your overall score.
5. Check your outcomes & validate your work
Your Handle social report refreshes each month, making it easy for you to check how the changes you have made to your social strategy have affected each of your individual metrics. If you outsource support for your social media activity you will be able to see if the investment you made has improved your score. You will be notified each time your report refreshes, making it a reliable and easy way to track your progress, identify weak points and eventually conquer the social world.
If you have any questions about any of the data in your Handle social report, please email [email protected] with some details and we’ll take a look for you.