One Studio are a graphic design agency led by Lisa and Natalie. They pride themselves on creating fantastic web design, sensational branding and delivering intelligent design for clients, in and around Sheffield and Nottingham, so know all about the power of digital for reaching and engaging potential customers.
As so much time is focused on design and marketing for their clients it can often be tough to devote the same time to their own brand. However, because they live and breathe digital marketing they just need to shortcut to the top line and stay abreast of their overall performance so they can adjust and adapt their activity based on how well they are doing.
Social media is a particularly important way for One Studio to showcase their latest work, as well as joining conversations with clients during the events and campaigns that they have helped create. Maintaining those top level reach and engagement numbers across their social media channels with key clients is a major driver of on going success.
"Facebook is a really important channel for us as we use it to promote our work and build advocacy to generate new enquiries and business. Handle has helped us understand what’s important when it comes to building relevant social networks and, more importantly, driving engagement with the content we create online. We’ve made some positive changes as a result of the specific guidance Handle gave us for our business."
One Studio have benefited from making changes as a result of understanding the strength of their digital profile, and now enjoy the comfort of Handle monitoring their performance and alerting them to any big shifts.
“We use Handle every month to make sure we are still following the right strategy as online channels and technology develops, and to keep track of how we measure up against our local competition.”
“Our next job is to build our exposure on customer reviews platforms, and we’ll be using Handle’s feedback report to inform our approach and measure its success.”
Natalie and Lisa have seen the value Handle provides not just in social, but as a dashboard to aggregate all of their businesses’ digital data.