What's in the Social report?

Social media is no longer a novelty, it is a huge part of any businesses marketing strategy. If you don’t engage in social media, the chances are that your prospects, customers or detractors are already talking about you.

Social media can maximise your marketing and act as a megaphone spreading your message far and wide and engaging your existing and future customers at the point and time that they want to speak to you. It has flipped how businesses speak to their customers and you need to own your social presence.

Have a specific question about the Handle social report? Use the links below to jump to a section.

Contents

  1. Your social score
  2. Key statistics
  3. Follower strength
  4. Update frequency
  5. Engagement

1. Your social score

Handle social report score screenshot Your social media presence and influence has a significant impact on your business's ability to engage with existing customers and attract new ones. Your social media profile may also be reviewed by suppliers, potential investors, employees and the general public to get an idea of how active your company is.

Lenders and trade creditors are beginning to look at businesses social media profiles when deciding whether to give your business credit because it is a good indicator of you being an actively trading and successful business.

How is it calculated

Three critical factors determine your Social Score; how strong your network of followers is, how often you engage with them and how well received your messages are.

Your Handle Social Score is calculated by scoring your social media profile against several factors including the size of your business's follower base, your frequency of engaging with followers and the responsiveness of your followers when you engage with them.

The data used to calculate this score is gathered from social media platforms including Twitter and Facebook.

What a high score means

The higher the score, the better your business is at getting key messages to a large audience quickly and those messages being positively received. The power of social media is how it generates compound reach ‘going viral’ can get your message in front of hundreds, thousands or millions of people at minimal cost.

Cultivating a social media network takes time but once developed the rewards have the ability to snowball and scale powerfully.



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2. Key statistics

Handle social report cards screenshot This shows you the top level performance of your social media channels, how often you're sharing, how far your posts reach and how many people are engaging with your content, as well a comparison of your stats vs. other Handle users.


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3. Follower strength

Handle social report follower strength screenshot

This is also a handy way to quickly check in on your follower to following ratio. Powerful or influential Twitter accounts are often identified as having significantly more followers than accounts they follow.

Your followers, followers is a measure of how effective your social network is at spreading your message. A strong social network makes it easier for you to reach the people that matter to your business success, including customers, suppliers, employees and investors.

How is it calculated?

Your Followers, followers is based on several factors including how many followers you have, how many they have, so two degrees of separation, and how effective your followers are at spreading your message. The data used to calculate this score is gathered from social media platforms including Twitter and Facebook.

What a high score means

When you have a strong network of engaged followers you are able to reach much more people due to that amplification than you could alone. The benefit to your customer acquisition activity is obvious as you can reach huge volumes of people at zero or relatively low cost. It also helps you manage existing relationships, drive repeat purchase and maximise income per customer.


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4. Update frequency

Handle social report update frequency screen shot Your update frequency is a measure of your how often you engage with your social network. It has an impact on how often you are putting your message in front of your followers which obviously drives the number of opportunities your audience has to engage with you and spread your message.

What a high score means

The premise of social media is that it’s social, it’s a conversation. If you are actively participating in the conversation and putting your business in front of your audience then you’ll have more opportunity to get new sales, re-engage existing customers, gather feedback, identify product or market opportunities and understand competitor behaviour.


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5. Engagement

Handle social report engagement screenshot This is the hardest to master but the most crucial to master if you are to fully unlock the power of social media. Engagement is the true measure of social media success as it’s the power of sharing that drives the viral reach of social media posts.

If your audience doesn't engage with your business then no one other than the people who already follow you are seeing your message which is significantly limiting.

How is it calculated?

Your Engagement rating is calculated based on the proportion of your social media content that your followers interact with. The calculation is also weighted to reflect the different types of engagement e.g. Retweets are worth a lot more than Likes. The data used to calculate this score is gathered from the social media platforms you connect including Twitter and Facebook.

What a high score means

A high engagement score means that your existing audience love what you have to say and as a result, you are reaching a much wider audience. The impact is two-fold, any existing followers that are customers are reinforcing their relationship with your business and are more likely to come back and purchase from you again while their organic sharing helps your business reach other similar people that could become customers in the future.

If you can consistently drive the engagement metric in Handle your opportunity to reach people and drive sales volume increases significantly.

Questions?

If you have any questions about any of the data in your Handle social report, please email [email protected] with some details and we’ll take a look for you.

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